In this landmark case, Judge Kevin Thomas Duffy ruled that Warner Brothers had to stop all distribution of Biz Markie’s song and album, and that Markie owed O’Sullivan $250,000 in damages. Judge Duffy began his opinion with the biblical admonition, “Thou shalt not steal,” and referred the case to criminal court on the grounds of theft (Markie was not charged this time).
That’s pleasurable to use because of something cognitive scientists call the “fluency heuristic,” a psychological shortcut our brains use that’s associated with pleasure. In other words, the human brain likes things it can process faster. And with good reason! With so much going on every second, your brain has to focus on the things it can process quickly just to keep up.