She toured the world giving educational workshops and lectures. Her world tour featured visual art, experimental dance and performance art. And she even relaunched her website in May 2011 using an HTML5 “constellation” that shifted in the viewer’s perspective as they moved the cursor. One could hardly call this a marketing stunt. Björk was completely reinventing the way music is made, talked about, and experienced, all with the mission of building awareness and consciousness about Earth science and the changing environment.
The answers lie in the way that melody takes words and frames them in a different time and space. Melody can change the amount of time we spend on certain words (rhythm) lengthening or shortening the length of notes or space — by changing the pitch between words (intervals), up or down. This is what makes song so different from speech. And yet, there are parallels you can take advantage of.