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A narrative also plays a huge factor in the press you get as a musician. Blogs, magazines, and freelance writers/interviewers are all in the business of sharing stories. Sure, they’ll review your music, but what they really need for a successful article is some kind of hook. And if you can approach them with a well-crafted and interesting story all ready to go, you’re going to stand out from all the other artists who approach them with pleas to cover their new music.