Fender store

A mode is like a scale: It is a collection of pitches which have a certain relationship between each other. Just like any major or minor scale, a mode has a Tonic (a point of rest) and a “Dominant” (a point of tension which needs resolution). I have put the word Dominant in quotations because in the case of modes, the dominant is not always found on the 5th degree — like in any major scale for example — but it is the degree(s) which contain the characteristic note (the note that gives a certain mode its peculiar sound) that functions as a dominant.

One secret to marketing that should be applied across the board is that a “call to action” is generally going to be one of your most effective marketing tools. If you can incentivize your new fans to spread the word to their friends than you’ve initiated a word-of-mouth marketing channel that will be more valuable than anything you can do personally.

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