Jack White has always understood the importance of a strong color scheme. When The White Stripes were just starting out, Bobcat Records wanted to put out their first record but Jack White turned them down because they insisted on putting a neon green logo on the spine of their record. The White Stripes only used red, black, and white. This reflected their simple, but always effective, approach to rock music.
For chip enthusiasts, Lewis’ campaign offers a great way to get involved and support a community that’s so dependent on DIY, grassroots support. Every one of his rewards (including Game Boys!) is affordable, making this campaign easily shareable and not easy to resist.