The 1% skim milk of the music industry has survived the barbarians at the gate, born again within the world of music streaming. In 2019, the listener pays only a little more for the convenience of streaming, but the money they do pay is vacuumed up by large tech and labels via the gated publishing communities like Spotify, Apple Music, and Google Play. Artists still struggle, as the innovations of tech revolutionaries were co-opted and sanitized by corporate interest.
“In My Feelings”: Check out the rad three-beat pickup to start. I’ll call it an intro, even though it’s only three-fourths of a complete bar. The guest verse, provided by The City Girls out of Miami, smashes into the chorus like peanut butter and chocolate for the most funky-crazy chorus variation of the year (C3). It’s so chopped up that Drake has to spoon-feed us the original chorus directly afterwards — although, technically, even this stabilizing chorus version counts as a variation because he drops everything out at the end for two whole bars before the bridge. Slick craftsmanship.